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your call center is lying to you

your call center is lying to you

How a Bulgarian Tech Wizard is Transforming Service Business Communication

December 18, 2024

A young computer scientist from Bulgaria sits in Facebook's AI lab, training models with trillion-parameter datasets, dreaming of something bigger…

Meanwhile, across America, thousands of service business owners are pulling their hair out trying to figure out why their supposedly "98% booking rate" feels, how shall we say… NOT REAL.

Enter Boris, our Bulgarian genius, who walked away from the cushy tech giant life to solve this puzzle. Why? Because after building some of the biggest analytic systems on the planet (we're talking 40 petabytes of data daily – that's approximately 40 million gigabytes for us mere mortals), he realized something: contractors were making million-dollar decisions based on 1% of their call data.

Today on Service Business Mastery…

YOUR CALL CENTER IS LYING TO YOU

Those 95% booking rates? Time for a reality check.

Boris reveals how AI is exposing the true performance of service business call centers (and why that's actually great news for your bottom line).

Watch the interview here (or listen here):

You can also read the show notes here.

In this issue of the Service Business Mastery newsletter, you’ll discover:

📈 3 Tactics To Implement Right Away

🧠 2 Big Ideas To Think About

🧐 1 Question To Ask Yourself

Let’s achieve mastery:

In partnership with:

This issue of 3-2-1 by Service Business Mastery is thanks to our partners at Sera. Supercharge your HVAC, plumbing, and electrical business with Sera. Straight-up tools for straightforward growth—because your hard work deserves more profit.

Learn more »

Take these, implement them right away:

1️⃣ Analyze 100% of your calls with AI, not just the 1% you can manually review - uncover the real story behind your booking rates.

2️⃣ Focus on high-value calls first - some jobs are worth 10x your average ticket, and AI can help identify them in real-time.

3️⃣ Use actual data to optimize technician scheduling - move resources from overstaffed days to understaffed ones based on call patterns.

The next tech revolution isn't just coming, it's here - after PCs, internet, and mobile, AI will be the biggest transformation yet.
Make decisions on 100% of your data, not gut feelings - stop running your business based on random call samples and start using complete analytics.

If your marketing is working but your call center isn't, why pour more money into marketing before fixing your conversion problem?

3 Ways To Experience The Full Episode:

▶️ YouTube

📝 The Show Notes