3 Tactics

1️⃣ Send customer reactivation messages during peak hours (2-8 PM) when people are most likely to respond, and avoid early morning outreach that may be seen as intrusive.

2️⃣ When following up on unsold estimates, start by asking for feedback about your service rather than jumping straight to a sales pitch, showing you value their opinion first.

3️⃣ Focus your marketing messages on utility bill savings and energy efficiency, as search data shows this is increasingly important to consumers during economic uncertainty.

2 Big Ideas

🧠 Your existing customer database is likely your fastest and lowest-cost path to new business - it's not just about constantly chasing new leads, but properly engaging the customers you already have.

🧠 The key to growing sustainably isn't jumping between marketing channels, but mastering one medium completely before expanding to others - pick a channel, understand it deeply, and refine your approach before moving on.

1 Question To Ask Yourself…

When your technicians leave a home with an unsold estimate, did the customer truly understand the options presented, or did time pressure and rushed communication leave them confused?