Today’s episode in 50 words:

Hey, it's Tersh and Josh.

New episode this week. Paul Redman from Contractor Commerce came on and said something that stuck with us:

"The customer is already researching your pricing. The only question is whether the information comes from you."

This newsletter has three ideas from this episode that are worth implementing in your business ASAP.

👉 Listen to the full episode on Spotify »

👉 Listen on Apple podcasts »

FULL EPISODE BREAKDOWN:

3 Takeaways

1/ The reason customers ask for pricing isn't what you think

Most contractors assume: price question = price shopper.

Paul's take: customers ask for pricing to reduce uncertainty. They want to know if they're in the ballpark. If you don't give them that, they go find it somewhere else — and that somewhere else is increasingly ChatGPT, not your competitor's website.

The fix isn't publishing an exact number. It's giving them enough to stay in the conversation.

2/ Your website has a bounce rate problem and pricing is probably why

Here's the sequence happening on most contractor sites right now:

Homeowner searches → finds your site → looks for pricing → sees "call for pricing" → leaves.

Forward-thinking contractors are replacing that dead end with instant quote tools, financing calculators, and system comparison pages. The goal isn't to replace the sales call. It's to make sure the customer makes the sales call.

3/ Showing financing next to pricing is a conversion unlock

Paul made a point that's easy to miss: most homeowners don't think in terms of total cost. They think in monthly payments. When you show a $12,000 system and a $189/month financing option side by side, you're answering two different budget questions at once.

One converts a lot better than the other.LISTEN NOW

A BIG THANK YOU TO OUR SPONSORS
 👀 Make sure to look at some of our partners for your business