Today’s episode in 50 words:

Scaling isn't about more leads. Jen McKee breaks down why most home service businesses chase growth the wrong way—and what actually creates sustainable scale. This episode reveals the three pillars that determine whether your business grows with freedom or just adds pressure. Here's what you need to know.

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Scalin
Make your business more findable!

Here's what nobody tells you about scaling:

Revenue goes up. Trucks multiply. You hire more technicians.

And somehow... you're working harder than ever.

The business is bigger. But it's not better.

Most contractors assume this is just the cost of growth. Keep pushing. Add more volume. Figure it out later.

But Jen McKee sees it differently.

She's watched hundreds of home service businesses scale—and the ones that actually create freedom instead of chaos do three things most contractors ignore:

They prioritize being findable. Not just on Google. Everywhere. Video content is indexing across platforms you wouldn't expect, and invisible businesses don't scale.

They build for profit, not just growth. High revenue with thin margins is a trap. Real scale increases business value AND personal freedom.

They invest in people and presence. Growth without leadership creates chaos. Growth without brand recognition leaves you competing on price forever.

The contractors who crack this code don't just scale bigger.

They scale smarter.

In this episode, Jen walks through the exact framework she uses with home service businesses to build visibility, strengthen margins, develop teams, and create authentic presence in crowded markets.

She also tackles the elephant in the room: AI.

Not the hype. The reality. Where it helps. Where it hurts. And how to use it without losing the authenticity that makes customers choose you."I learned the most when I was no longer afraid of looking dumb or asking a stupid question. That's when I learned a ton because I asked questions about everything."

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