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- Branding Made Simple.
Branding Made Simple.
As simple as... a high five?
A Branding Masterclass
It started with a high five.
Not a logo, not a rebrand, not a marketing budget…
A simple ritual at the end of every service call.
That one habit became the name, the identity, and eventually the reason a fast-growing Colorado company can get technicians to actively want to join it.
This week, Tersh and Joshua sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to unpack how that happened, and why he'd argue branding is one of the most misunderstood tools in the trades.
Most contractors think branding is logos, colors, and marketing, but the strongest brands in the trades treat it as a recruiting tool.
A great brand doesn't just bring in customers - it makes top talent show up at your door, makes the people you have proud to stay, and makes every kind of growth a little easier.
This Week’s Episode
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